Whether you're using templates or writing an email from scratch, personalizing your emails is essential for engaging them successfully.
You can use variables as placeholders for:
Your prospect's information, including custom fields.
The prospect's account information, including custom fields.
Your own details.
When you send the email, Outplay automatically replaces them with your prospect's profile information.
You can use variables in email templates and in emails you're writing yourself.
In the email composer, put your cursor where you want to add a variable.
Click the {{}} variables button at the bottom.
If you want to add a variable for the account information or yourself, click Account or Sender.
Click the variable you want to add.