Get started with Lead Sourcing by Outplay

Get accurate, up-to-date lead info to boost your sales outreach 

You’ve probably heard of “lead sourcing” before, or you may have come across the term “lead generation”. But what is it and why is it important? Most of all, how do you do it? 

To understand lead sourcing, you need to step back and understand what a lead is. A lead is any individual or business that has an interest in your product/ service in some way, shape, or form. As a business, you need quality leads to sustain yourself in the market. 

Leads can come from anywhere. They can sign up for a free demo of your product, or they may have used a free version and liked it. They can even be someone who stumbled across your blogs or ads on a social media platform. These leads come to you. 

But to thrive in today’s market, you need to go to them; i.e. lead sourcing.

You need to reach out to leads who fit your ideal customer profile. You need to access high-value information about companies you want to do business with and reach out to the right decision-makers. You need to source accurate lead and company information from a reliable database. 

You need Lead Sourcing by Outplay!

What is Lead Sourcing by Outplay? 

Lead Sourcing is a sales prospecting database that gives access to real-time, verified data of over 850 million professionals across 35 million companies, worldwide. 

You can search for prospects that match your ICP, and are genuinely a good fit for your product/ service. Pull up the error-free contact information of the right decision-makers in companies you want to do business with.

OP-Lead sourcing_Screens_Steer clear of stale contact info- (1)

And what’s more! You can even engage with them on the same platform! 

Add qualifying leads to 100% automated and personalized sequences, and connect with them on multiple sales channels with a single click. 

How is Lead Sourcing by Outplay better than the rest? 

Well, we’re glad you asked! Our sales prospecting tool helps you build stronger sales pipelines effortlessly. 

Here’s what you can do on Outplay:

Steer clear of stale information

Receiving outdated contact/ company information can be frustrating. Also, reaching out to a lead with incorrect data is the last thing you want to do. 

With Outplay, you can access the most accurate and up-to-date information about your leads. You can even prospect efficiently without the fear of having duplicate records. Outplay has got you covered! 

Only pay for what you see

Search for the relevant information matching your ICP, make lists, qualify and engage prospects - all without huge yearly contracts but with a simple pay-as-you-go model. Purchase lead credits when required and use them as you like!

Accelerate sales outreach & reduce time for lead qualification

With Lead Sourcing on Outplay, you can cut down on the time lost on sourcing websites and lead qualifications. 

Choose from an array of smart filters to narrow your leads right down to their names, job titles, company locations, revenue, and much more. This way, you can reach out to decision-makers who genuinely need your product/ service, and save time for things that truly matter. 

Build accurate lists with smart filters

Personalizing each and every engagement is close to impossible. But what if you could group leads with similar backgrounds and pain points together, and engage with them, all at once? 

With Lists, you can collect contacts/ companies that require similar sales strategies to convert in one place. Effortlessly build and manage contact/ company lists with zero risk of duplicates. 

How do I get started with Lead Sourcing? 

Take the tool for a spin, already! 

Here are a few essential articles to help you throughout: 

  1. How to find companies that fit your Ideal Customer Profile
  2. How to find prospects who fit your Ideal Customer Profile
  3. How to add leads to a sequence
  4. Build accurate lists with smart filters
  5. FAQs for Lead Sourcing