Personalize your emails with variables

Use variables to automatically complete placeholders for your prospect's name, company, and other details from their profile.

Whether you're using templates or writing an email from scratch, personalizing your emails is essential for engaging them successfully. 

You can use variables as placeholders for:

When you send the email, Outplay automatically replaces them with your prospect's profile information.

You can use variables in email templates and in emails you're writing yourself.

  1. In the email composer, put your cursor where you want to add a variable.

  2. Click the  variables button at the bottom.

  3. If you want to add a variable for the account information or yourself, click Account or Sender.

  4. Click the variable you want to add.