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Statistics in Outplay Reports

Learn to read & act with Outplay stats to track key metrics and boost sales

On Outplay, you can view the performance and effectiveness of your outreach strategies through data-rich statistics. It gives you insight into how your prospects are responding to your efforts. Statistics on Outplay offers you access to data metrics that can be monitored in real-time - never letting you lose sight of your sales goals.

This article discusses the following:

Team Overview Statistics

Engagement Statistics

- Email Statistics

- Call Statistics

- Task Statistics

- Meeting Statistics

- Opportunities Statistics

Sequences Statistics

Other Reports Statistics

Team Overview Statistics

On Outplay, you can generate a team overview report for your team. This gives you a glimpse into how they are doing when it comes to achieving their sales goals as a team. To access reports, under the Engagement section, click the More Options button on the sidebar menu and select Reports.

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The displayed data points are calculated as per the following table:

Meetings
Data Points	Calculated
Touches / Meetings	Displays the total number of prospect interactions it took to book a meeting. Formula: Touches / Meetings = Total number of prospect interactions it took to book the first meeting / Total number of meetings booked
Meetings Booked	Displays the number of meetings booked in the selected time period (excludes cancelled meetings).
Avg Days / Meetings	Displays the average number of days it took to book a meeting.
Prospects Contacted	Displays the number of unique prospects contacted in the selected time period.
Touches / Prospects	Displays the average number of interactions it took per prospect to book a meeting. Formula: Touches / Prospects = Total number of interactions for all events / Total number of unique prospects NOTE: This does not include prospects without any interactions.
Emails
Data Points	Calculated
Opens	Displays the number of emails opened in the selected time period. Formula: Opens: Total number of email opens / Total number of delivered emails NOTE: Opens are identified according to the Delivered Date.
Delivered	Displays the number of emails delivered in the selected time period. Formula: Delivered = Total number of emails sent - Total number of bounced emails
Replies	Displays the number of email responses received in the selected time period. Formula: Replies = Total number of replies received / Total number of emails delivered NOTE: Replies are identified according to the Delivered Date.
Bounced	Displays the number of emails that were not delivered in the selected time period.
Clicks	Displays the number of emails in which prospects had clicked a link or image. Formula: Clicks = Total number of email clicks made by prospects / Total number of emails delivered
Tasks
Data Points	Calculated
Task Due	Displays the number of tasks due (includes Manual + Sequence Tasks which are active) for the selected time period.
Task Completed	Displays the number of tasks completed for the selected time period.
Calls
Data Points	Calculated
No Answer	Displays the number of calls that were not answered by prospects in the selected time period.
Inbound Calls	Displays the number of prospect calls received in the selected time period.
Average Duration	Displays the average duration of a prospect call in the select time period. Formula: Average Duration = Total duration of calls / Total number of calls
Answered	Displays the number of prospect calls which were answered in the selected time period.
Outbound Calls	Displays the number of outbound calls which were made in the selected time period.
Opportunities
Data Points	Calculated
Opportunities Won	Displays the number of opportunities with their Opportunity Stage as Won and with Close Date falling in the selected time period. Displays the number of opportunities which were won in the selected time period.
Opportunities Lost	Displays the number of opportunities with their Opportunity Stage as Loss and with Close Date falling in the selected time period.
Opportunities	Displays the opportunities with their Close Date falling in the selected time period.
Target	Displays the total value of opportunities in the selected time period.

Engagement Statistics

On Outplay, you can generate reports for all types of engagement activities initiated by users and teams. Keep track of your team’s email metrics, generate individual user engagement reports, and much more.

Note: You can now view Totals for all the sections in Engagements. Refer to the below screenshot.

Leaderboard Statistics

The Leaderboard displays a list of your top performers and different metrics that measure the engagement performance of users.

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The displayed data points are calculated as per the following table:

Data Points	Calculation
Prospects Added	Number of prospects added in the selected time period.
Voicemails Dropped	Number of voicemail drops during prospect calls in the selected time period.
Calls Not Answered	Number of calls that weren’t answered by prospects in the selected time period.
Accounts Created	Number of accounts created in the selected time period.
Calls Answered	Number of calls answered by prospects in the selected time period.
Calls Logged	Number of calls logged and completed in the selected time period. NOTE: All logged calls (including calls that were marked as Logged and Completed without dialing) are counted.
Completed Tasks	Number of tasks which were completed in the selected time period.
Overdue Tasks	Number of tasks which are overdue in the selected time period.
Opportunities Won	Number of opportunities won in the selected time period.
Bounced	Number of emails that were not delivered to prospects in the selected time period.
Emails Delivered	Number of emails that were delivered to prospects in the selected time period. Formula: Emails Delivered = Total number of emails sent - Total number of bounced emails
Emails Opened	Number of emails that were opened by prospects in the selected time period. Formula: Emails Opened = Total number of email opens / Total number of delivered emails. NOTE: Opens are identified according to the Delivered Date.
Emails Replied	Number of email responses received for the sequence emails in the selected time period. Formula: Emails Replied = Total number of email replies received / Total number of emails delivered. NOTE: Opens are identified according to the Delivered Date.
Sent	Number of emails that were sent to prospects in the selected time period. Formula: Sent = Total number of delivered emails + Total number of bounced emails
Interested	Number of calls with call outcomes that are mapped to a positive response in the selected time period.
% Interested	The ratio between the number of calls with a positive outcome to the total number of calls in the selected time period. Formula: % Interested = Total number of calls with a positive outcome / Total number of calls
Meetings Booked	Number of meetings booked in the selected time period.
Skipped Tasks	Number of tasks which were skipped in the selected time period.
Prospects Contacted	Number of prospects who were contacted in the selected time period.
Opt-Outs	Number of prospects who have opted out of your outreach campaigns in the selected time period.

Email Statistics

Analyze email statistics such as open rates, reply rates, and more, for users and teams on Outplay.

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The displayed data points are calculated as per the following table:

Data Points	Calculation
Objection Timing	Number of email replies with objections associated with timing constraints.
Total Objections	Number of email replies with any objections in the selected time period.
Bounced	Number of emails that were bounced in the selected time period.
Clicked	Number of emails in which a prospect has clicked in the selected time period.
Delivered	Number of emails delivered in the selected time period. Formula: Delivered = Total number of emails sent - Total number of bounced emails
Opened	Number of emails opened in the selected time period. Formula: Opened = Total number of emails opened / Total number of emails delivered
Replied	Number of emails which received replies in the selected time period. Formula: Replied = Total number of emails replies / Total number of emails delivered
Sent	Number of delivered & bounced emails in the selected time period. Formula: Sent = Total number of emails delivered + Total number of bounced emails
Objection Budget	Number of email replies with objections associated with budget constraints.
Objection Authority	Number of prospects who responded with referrals, providing contact information for decision-makers or prospects in other organizations.
Objection Others	Number of email replies with any uncategorized objections (Neutral responses, customer support questions, unsupported languages, etc.).
Objection Competitor	Number of prospects who objected due to already having a relationship with a competitor.
Objection Positive	Number of prospects who responded positively or showed interest in the product/service being offered.

Call Statistics

Analyze prospect call statistics for users and teams on Outplay.

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The displayed data points are calculated as per the following table:

Data Points	Calculation
% Answered	The percentage of calls answered out of the total number of calls in the selected time period.
Avg Calls Logged Per day	The average number of completed and logged calls per day.
Calls Logged	Number of inbound & outbound calls which are completed & logged in the selected time period.
Inbound Calls	Number of inbound calls received in the selected time period.
Outbound Calls	Number of outbound calls made in the selected time period.
Answered	Number of calls answered in the selected time period.
Not Answered	Number of calls not answered in the selected time period.
% Interested Calls	The ratio of calls with a positive outcome against the total number of calls. Formula: % Interested Calls = [Total number of calls with a positive outcome / Total number of calls (includes calls that were logged and not logged)] X 100.
Interested	Number of calls with a positive outcome.
Voicemail Dropped	Number of voicemails dropped in the selected time period.
Calls Not Logged	Number of inbound & outbound calls which are not completed & logged in the selected time period.
Avg Duration	The average duration of a call during the selected time period. Formula: Avg Duration = Total time duration of all the calls / Total number of calls
Total Duration	The total duration of calls during the selected time period.
% Answered	The percentage of total calls made that were answered by the prospects. Formula: % Answered = (Answered calls / Total calls) x 100
Avg Calls Logged Per Day	The average number of calls logged per day by the team. Formula: Avg Calls Logged Per Day = Total number of calls logged / Number of days in the selected time period.

Task Statistics

Review Outplay task statistics for teams and users. You can also find out the number of skipped or overdue tasks for each touch type specifically.

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The displayed data points are calculated as per the following table:

Data Points	Calculation
Completed Tasks	Number of tasks completed in the selected time period.
Emails	Number of email tasks completed in the selected time period.
Calls	Number of call tasks completed in the selected time period.
SMS	Number of SMS tasks completed in the selected time period.
LinkedIn	Number of LinkedIn tasks completed in the selected time period.
Twitter	Number of Twitter tasks completed in the selected time period.
Generic Tasks	Number of generic tasks completed in the selected time period.
WhatsApp Tasks	Number of WhatsApp tasks completed in the selected time period.
Skipped Tasks:	Number of tasks which were skipped in the selected time period.
Overdue Tasks	Number of tasks which are overdue in the selected time period. Formula: Overdue Tasks = Today’s Tasks + Overdue Tasks
On-time Tasks	Number of tasks completed on or before the due date.
Calls Skipped	Number of call tasks skipped in the selected time period.
Calls Overdue	Number of call tasks which are overdue in the selected time period.
Emails Skipped	Number of email tasks skipped in the selected time period.
Emails Overdue	Number of email tasks which are overdue in the selected time period.
SMS Skipped	Number of SMS tasks which were skipped in the selected time period.
SMS Overdue	Number of SMS tasks which are overdue in the selected time period.
LinkedIn Skipped	Number of LinkedIn tasks which were skipped in the selected time period.
LinkedIn Overdue	Number of LinkedIn tasks which are overdue in the selected time period.
Twitter Skipped	Number of Twitter tasks which were skipped in the selected time period.
Twitter Overdue	Number of Twitter tasks which are overdue in the selected time period.
Generic Task Skipped	Number of generic tasks which were skipped in the selected time period.
Generic Task Overdue	Number of generic tasks which are overdue in the selected time period.
WhatsApp Skipped	Number of WhatsApp tasks which were skipped in the selected time period.
WhatsApp Overdue	Number of WhatsApp tasks which are overdue in the selected time period.

Meeting Statistics

You can analyze meeting statistics for users and teams on Outplay. Gain insight into which channel is bringing you the most revenue.

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The displayed data points are calculated as per the following table:

Data Points	Calculation
Emails	Number of meetings booked after completing sequence email tasks.
Calls	Number of meetings booked after completing sequence call tasks.
SMS	Number of meetings booked after completing sequence SMS tasks.
LinkedIn	Number of meetings booked after completing sequence LinkedIn tasks.
Twitter	Number of meetings booked after completing sequence Twitter tasks.
Generic Tasks	Number of meetings booked after completing sequence generic tasks.
WhatsApp	Number of meetings booked from WhatsApp in the selected time period.
Direct Meetings	Number of meetings booked without completing any task.
Meetings Booked	Number of meetings booked in the selected time period. Formula: Meetings Booked = Direct Meetings + Meetings booked after completing tasks
Meetings Canceled	Number of meetings canceled in the selected time period.
Meetings/Day	The average number of meetings booked in a day for the selected time period. Formula: Meetings / Day = Total number of meetings / Number of days in the selected time period

Opportunities Statistics

Analyze opportunity statistics for users and teams to understand if your sales goals are being met.

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The displayed data points are calculated as per the following table:

Data Points	Calculation
Opportunities	Number of opportunities with Close Date falling in the selected time period.
Opportunities Won	Number of opportunities with their Opportunity Stage as Won and with Close Date falling in the selected time period.
Opportunities Lost	Number of opportunities with their Opportunity Stage as Loss and with Close Date falling in the selected time period.
Conversion	Number of opportunities converted in the selected time period. Formula: Conversion = Total number of opportunities won / Total number of opportunities in the selected time period.
Target	The total target value of opportunities in the selected time period.

Sequences Statistics

View how well your sequences are performing and how your prospects are responding to your outreach efforts.

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The displayed data points are calculated as per the following table:

Data Points	Calculation
Sequence Status	Displays the status of the sequence.
Owner	Displays the user who created the sequence.
Sent	Number of delivered & bounced emails in the selected time period.
Skipped steps	Number of sequence steps skipped in the selected time period.
Calls logged	Number of call tasks completed in the selected time period.
Calls Skipped	Number of call tasks skipped in the selected time period.
Overdue Steps	Number of sequence steps which are overdue in the selected time period.
Completed Steps	Number of sequence steps completed in the selected time period.
On-time Steps	Number of sequence tasks completed on or before the due date (includes tasks with the present date as its due date). NOTE: Overdue tasks completed before the present day are not counted while calculating On-time Steps.
WhatsApp steps completed	Number of WhatsApp sequence steps completed in the selected time period.
WhatsApp steps skipped	Number of WhatsApp sequence steps skipped in the selected time period.
LinkedIn steps completed	Number of LinkedIn sequence steps completed in the selected time period.
LinkedIn steps skipped	Number of LinkedIn sequence steps skipped in the selected time period.
Objection Positive	Number of email replies with positive objections.
Objection Authority	Number of email replies with referrals to contact decision-makers/ prospects in other organizations.
Objection Competitor	Number of email replies with objections associated with competitor organizations.
Objection Not Interested	Number of email replies from uninterested prospects.
Objection Budget	Number of email replies with objections associated with budget constraints.
Objection Timing	Number of email replies with objections associated with timing constraints.
Objection Other	Number of email replies with any uncategorized objections (Neutral responses, customer support questions, unsupported languages, etc.).
Meetings Booked	Number of meetings booked in the selected time period.
Open Rate	Number of emails opened in the selected time period. Formula: Open Rate = Number of emails opened / Number of emails delivered
Click Rate	Number of emails in which a prospect has clicked in the selected time period. Formula: Click Rate = Total number of email clicks by prospects / Total number of emails delivered
Reply Rate	Number of emails which were replied to in the selected time period. Formula: Reply Rate = Total number of email replies from prospects / Total number of emails delivered
Bounce Rate	Number of emails that were bounced in the selected time period. Formula: Bounce Rate = Total number of bounced emails / Total number of emails sent
Opt-Out	Number of prospects who have unsubscribed or opted out in the selected time period.
Deliveries	Number of emails delivered in the selected time period.
Prospects Enrolled	Number of prospects enrolled in the sequence in the selected time period (excluding Pending prospects).
Calls Answered	Number of calls answered during a sequence.
Calls Not Answered	Number of calls attempted but not answered during a sequence.
Start Date	The date when the sequence was started.

Other Reports Statistics

Other Reports on Outplay provides you with crucial details that could elevate your sales pitch. For example, it shows the best time to make prospect calls based on your previous interactions and call outcomes or when to send out an email.

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The displayed data points are calculated as per the following table:

Data Points	Calculations
Open Rate	Number of emails opened in the selected time period. Formula: Open Rate = Total number of emails opened / Total number of emails delivered
Reply Rate	Number of emails which received replies in the selected time period.
Conversation Percentage	The ratio between the number of answered calls with a duration more than 60 seconds to the total number of calls made in the selected time period. Formula: Conversation Percentage = Total number of answered calls with a call duration more than 60 seconds / Total number of calls made in the selected time period.