Integration with Mixpanel

Gain better insights by analyzing prospect’s interactions with your product.

Mixpanel is a user analytics tool that allows you to track how users interact with your internet-based product, be it an app or a website. With the Outplay - Mixpanel integration, you can track prospect's interactions with your product and identify hot leads through a customizable point-based system. This way, you know exactly which prospect to prioritize and recognize their immediate requirements, helping you close deals faster on Outplay. 


NOTE: Project settings on Mixpanel can be configured by an Admin account only.

NOTE: Outplay - Mixpanel Integration can be configured by an Admin account only.

Step 1: Obtain your Project ID

  • On Mixpanel, select a project with which you want to sync Outplay events. 

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  • Click the Settings icon and select Project Settings

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  • In the Overview section, you can find your Project ID

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  • Copy the Project ID to a preferred location on your system. 

Step 2: Create a service account for your Mixpanel project

  • On Mixpanel, select the project with which you want to sync Outplay events. 

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  • Click the Settings icon and select Project Settings

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  • Click Service Accounts.

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  • Click the Add Service Account button

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  • The Add Service Account window pops up. Here, you can:
    • Enter a name for the service account and click the drop-down option to create a new service account
    • Select the Project Role as Admin.
    • Select the Expiry as required. 
    • Click Add

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  • Next, your service account Username and Secret are displayed.

NOTE: Make sure you save the service account's Secret as it will never be accessible again.

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  • Copy the Username and Secret to a preferred location on your system and click Done

The service account is created successfully. 

Step 3: Integrate Outplay with Mixpanel


  • On Outplay, go to ProfileSettings.

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  • Click Integrations & API. 

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  • Navigate to the Mixpanel tile and enable the Setup toggle

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  • The Configure Mixpanel Details window pops up. Here, you can:
    • In the Client ID field, enter the service account’s Username obtained in Step 2.
    • In the Client Secret field, enter the service account’s Secret obtained in Step 2
    • In the Project ID field, enter the Project ID obtained in Step 1

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  • Click Save.

Outplay is successfully integrated with Mixpanel.