Sales Enablement
      Back to home
      1. Help Center
      2. Conversation Intelligence
      3. Sales Enablement

      Create Battle Cards to Tackle Sales Objections

      Equip yourself to tackle any objections raised by prospects in a meeting

      When you provide your sales team with the right sales enablement tools, you’ll see significant improvements in overall close rates. 


      With Battle Cards via Conversation Intelligence on Outplay, your sales team is equipped to win against your competitors and close deals faster. 


      Battle Cards are conversation intelligence tools that comprise high-value talking points to enable your sales team to sell against a particular competitor. It can include responses to common objections related to topics such as Pricing, Competitors, Features, Positioning, Strengths, and Weaknesses, along with facts to back them up or tackle them. 


      On Outplay, you can create battle cards associated with specific trigger keywords and have them set to pop up during a meeting with a prospect. This is possible because Outplay Bot analyzes your meeting for the trigger keywords and displays the relevant battle card for you to use. 


      Here’s how you can create battle cards on Outplay:

      • Log into Outplay. Click the Intelligence tab. 

      battlecardsales1

      • Click Battle Cards from the sidebar menu.

      battlecardsales2

      • Click the Add Battle Card button. 

      battlecardsales3

      • The Add New Battle Card window pops up. Here, you can complete the fields as per the table below:

      Field

      Description

      Title

      Enter the name of the battle card.

      Category

      Select under which category does the battle card belong. You can choose among categories such as: 

      • Pricing: Add pricing information. You can also add competitor pricing information as well.
      • Competitors: Add specific competitor claims and your responses to them.
      • Features: Add information on features that are available/ unavailable. You can also add competitor features as well.
      • Positioning: Add information related to brand positioning. 
      • Strengths: Add your strengths in comparison to a specific competitor.
      • Weakness: To add your weaknesses in comparison to a specific competitor and how to tackle them.

      Talking Points

      Add high-value talking points that will urge your customers to opt for you over your competitors. 

      Trigger Keywords

      Add specific keywords related to the battle card to help Outplay show you the right battle cards. Ex: Smith Co. or Smith Co. Pricing

      Assign To

      Add specific teams who can access the battle card. 

      battlecardsales4

      • Click Save As Draft to save the battle card as a draft. Click Publish Card to take your battle card live.  

      The battle card is created successfully.

      NOTE: Saving a battle card as draft does not take the battle card live.

      NOTE: You can Edit or Delete a Battle Card by clicking the More Options icon on the top right corner of a specific battle card.