How to Set Up Website Tracking on Outplay
Enable website tracking and track website activity for better sales engagement
If you're looking to track your website activity to improve your sales engagement, then you'll need to enable website tracking on Outplay. By setting up website tracking, you can see who is visiting your website, what pages they are visiting, and how long they are staying on each page.
This article will guide you through the steps on how to enable website tracking in Outplay.
**Add the Tracking Script to Your Website**
To enable website tracking, you'll need to add a small script to either the header or footer of your website. You can find the script in the Chat & Website Tracking section under Company Settings on the Settings page. Simply copy the script and add it to your website.
![](https://storage.crisp.chat/users/helpdesk/website/fe75392589fcc000/78ca4992-4e69-4c5f-8073-6bea97_1xvg6qk.png)
**Add the Domain of Your Website**
After adding the script, you'll need to add the domain of your website to the box provided on the same page where you added the script. This will ensure that chat and link tracking is enabled for your website.
![](https://storage.crisp.chat/users/helpdesk/website/d4fbb29f1978c00/504a4f53-4573-401f-8f99-c30d18_9drjiz.png)
**Turn On Website Tracking**
Once you've added the script and domain, you can turn on website tracking by toggling the switch on the same page. This will activate website tracking for your website.
![](https://storage.crisp.chat/users/helpdesk/website/2338030060173600/0a5c9721-9762-4193-96c8-9fbed5_1ept8cj.png)
**Use Google Tag Manager** (Optional)
If you use Google Tag Manager, you can create a new custom HTML tag and add the script to it. You'll also need to add the domain and turn on website tracking.
**Use Add Link Option in Email Editor**
To track the activity on your website, make sure to use the Add Link option available in the email composer to provide a link to your website.
![](https://storage.crisp.chat/users/helpdesk/website/8a5080f9189b0800/ef536e57-d93f-4d31-86ea-46e8fa_zv22rd.png)
NOTE: It may take up to 24 hours for the website tracking to start working. Once it's up and running, you'll be able to track the activity on your website and use that information to improve your sales engagement.
By following these simple steps, you can easily enable website tracking in Outplay and start tracking your website activity. This will help you to better engage with your customers and increase your sales productivity.
Updated on: 31/05/2024
Thank you!