Understanding Website Tracking with Outplay

Learn how website tracking works on Outplay and where to access the activity of your prospects.

Website tracking is an essential feature of Outplay that helps you understand your prospect's browsing activity on your website. When a prospect clicks on a link in an email sent from Outplay and browses your website, you can track their activity.

This article will explain how website tracking works and where to access the activity of your prospects.

How does website tracking work on Outplay?

When a prospect clicks on a link to your website in an email sent from Outplay, their browsing activity is tracked. Outplay records the pages that the prospect navigates and the time spent on each page. All this activity is listed under the website tracking activity of the prospect.

Where can you access the website tracking activity?

To access the website tracking activity of your prospects, you can navigate to the Website Tracking Page from the dashboard. Here, you will see the activity for the past week by default. If you want to view all the activity, you can click on "clear all" or select a custom date range by clicking on the calendar icon on the right.

NOTE: Use the "Insert Link" option available in the Email Composer to provide the link to your website in order to track the activity.

Click here to read more about Website Tracking on Outplay.